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SuperBrands "96 Category Ranking: ENTERTAINMENT

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Movie Studios
Disney roared to the top on the strength of The Lion King, along with other family
fare, Angels in the Outfield, D2: The Mighty Ducks and The Jungle Book. Paramount
leapfrogged from sixth to second place with $330-million grosser Forrest Gump. New
Line saw a jump via two $100-million-plus Jim Carrey comedies, The Mask and Dumb and
Dumber.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Exp. (millions)
1 Walt Disney Walt Disney, Burbank, CA
Western International Media, Los Angeles
Sales: $992.42
Media Exp.: $48.7
2 Paramount Paramount Comm, New York
Ogilvy & Mather, Los Angeles
Sales: $807.62
Media Exp.: $154.3
3 Warner Bros Time Warner, New York
Various
Sales: $785.77
Media Exp.: $168.4
4 Universal Seagram, Universal, CA
DDB Needham, Montreal, Canada
Sales: $510.33
Media Exp.: $162.8
5 Twentieth Century Fox Twentieth Century Fox, Beverly Hills, CA
BBDO West, Los Angeles
Sales: $406.55
Media Exp.: $7.1
6 New Line Cinema Turner Broadcasting, Atlanta, GA
In-House
Sales: $395.10
Media Exp.: $64.1
7 Columbia Sony Pictures Entertainment, Culver City, CA
McCann Erickson, Los Angeles
Sales: $285.25
Media Exp.: $101.7
8 Miramax Walt Disney, Burbank, CA
International Communications, Los Angeles
Sales: $226.08
Media Exp.: $41.3
9 TriStar Sony Pictures Entertainment, Culver City, CA
McCann Erickson, Los Angeles
Sales: $224.80
Media Exp.: $84.3
10 MGM/UA Metro-Goldwyn-Mayer, Santa Monica, CA
Saatchi & Saatchi, Los Angeles
Sales: $148.78
Media Exp.: $47.2
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