SuperBrands "96 Category Ranking: ENTERTAINMENT

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Movie Studios
Disney roared to the top on the strength of The Lion King, along with other family
fare, Angels in the Outfield, D2: The Mighty Ducks and The Jungle Book. Paramount
leapfrogged from sixth to second place with $330-million grosser Forrest Gump. New
Line saw a jump via two $100-million-plus Jim Carrey comedies, The Mask and Dumb and
Dumber.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Exp. (millions)
1 Walt Disney Walt Disney, Burbank, CA
Western International Media, Los Angeles
Sales: $992.42
Media Exp.:












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