SuperBrands '96 Category Ranking: Cosmetics/Frangrances | Adweek SuperBrands '96 Category Ranking: Cosmetics/Frangrances | Adweek
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SuperBrands '96 Category Ranking: Cosmetics/Frangrances

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Women's Frangrances
The scent of vanilla carried Coty's Vanilla Fields into the number one spot,
cementing the company's leading position in the category. Coty now has four of
the top five brands.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions)
Media Expenditures (millions)
1 Vanilla Fields Coty, New York
Seiden - New York
Sales: $35.5
Media Exp.: $9.0
2 Jovan Coty, New York
Margeotes, Fertitta & Weiss - New York
Sales: $33.3
Media Exp.: $2.7
3 Vanderbilt L'Oreal, New York
McCann-Erickson
Sales: $26.0
Media Exp.: $.213
4 Lady Stetson Coty, New York
Jerry & Ketchum - New York
Sales: $23.0
Media Exp.: $5.6
5 Exclamation Coty, New York
Jerry & Ketchum - New York
Sales: $22.4
Media Exp.: $5.1
Sources: Information Resources Inc. (Sales): Competitive Media Reporting
(expenditures)
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Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED