SuperBrands '96 Category Ranking: Beer, Wine, Liquor | Adweek SuperBrands '96 Category Ranking: Beer, Wine, Liquor | Adweek
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SuperBrands '96 Category Ranking: Beer, Wine, Liquor

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Wine

Gallo retained three of the top four brands, but two declined and one was
flat. With some media behind it, Wine Group's Franzia scored a 15% gain in
depletions.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions of barrels)
Media Expenditures (millions)
1 Gallo Livingston Cellars E&J Gallo Winery, Modesto, CA
In-house
Sales: 11,700
Media Exp.: $0.0
2 Carlo Rossi E&J Gallo Winery, Modesto, CA
In-house
Sales: 11,600
Media Exp.: $0.0
3 Franzia The Wine Group, San Francisco
Young & Rubicam - San Francisco
Sales: 11,500
Media Exp.: $3.6
4 Wine Cellars of E&J Gallo E&J Gallo Winery, Modesto, CA
Foote, Cone & Belding, San Francisco
Sales: 9,100
Media Exp.: $0.0
5 Inglenook Vineyards Canandaigua Wine, Canandaigua, NY
In-house
Sales: 7,000
Media Exp.: $0.0
6 Almaden Canandaigua Wine, Canandaigua, NY
In-house
Sales: 6,900
Media Exp.: $0.0
7 Sutter Home Sutter Home Winery, St. Helena, CA
Goodby, Silverstein & Partners
Sales: 4,700
Media Exp.: $0.526
8 August Sebastiani Sebastiani Vineyards, Sonoma, CA
In-house
Sales: 4,240
Media Exp.: $0.0
9 Woodbridge Robert Mondavi Winery, Oakville, CA
In-house
Sales: 3,355
Media Exp.: $0.0
10 Glen Ellen Heublein, Sonoma, CA
Huffman/Lewis - San Francisco
Sales: 3,265
Media Exp.: $0.114
Source: Impact U.S. Wine Market Study 1995 (thousands of 9-liter case
depletions); Competitive Media Reporting (expenditures)
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Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED