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Wine
Gallo retained three of the top four brands, but two declined and one was
flat. With some media behind it, Wine Group’s Franzia scored a 15% gain in
depletions.
Brand Co. Name, Location
Lead Agency, Location
Sales (millions of barrels)
Media Expenditures (millions)
1 Gallo Livingston Cellars E&J Gallo Winery, Modesto, CA
In-house
Sales: 11,700
Media Exp.: $0.0
2 Carlo Rossi E&J Gallo Winery, Modesto, CA
In-house
Sales: 11,600
Media Exp.: $0.0
3 Franzia The Wine Group, San Francisco
Young & Rubicam – San Francisco
Sales: 11,500
Media Exp.: $3.6
4 Wine Cellars of E&J Gallo E&J Gallo Winery, Modesto, CA
Foote, Cone & Belding, San Francisco
Sales: 9,100
Media Exp.:
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