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General Automotive
Ford Motor grew sales by 266,760 vehicles while second-place Chevy increased by a
more modest 97,699. Dodge edged Toyota for the No. 3 slot by cracking the 1 million
vehicle mark.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (million)
1 Ford Ford Motor, Dearborn, MI
J. Walter Thompson – Detroit
Sales: 3,171,649
Media Exp.: $1.55
2 Chevrolet General Motors, Warren, MI
Lintas: Campbell-Ewald – Warren, MI
Sales: 2,180,800
Media Exp.: $.561
3 Dodge Chrysler Corp, Highland Park, IL
BBDO – Southfield, MI
Sales: 1,064,750
Media Exp.: $.363
4 Toyota Toyota Motor Sales USA, Torrance, CA
Saatchi & Saatchi – Torrance, CA
Sales: 1,000,663
Media Exp.:
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