SuperBrands 96 Category Ranking: AUTOMOBILES | Adweek
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SuperBrands 96 Category Ranking: AUTOMOBILES

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General Trucks, SUVs, Mini-Vans
U.S. automakers dominate, accounting for 85% of category sales, as opposed to 65%
for cars. Toyota's compact pickup was the only import to edge into the top 10.
Brand Co. Name, Location
Lead Agency, Location
Sales (units)
Media Expenditures (millions)
1 Ford F-Series Ford Motor, Dearborn, MI
J. Walter Thompson, Detroit
Sales: 646,039
Media Exp.: $60.7
2 Chevrolet C-K General Motors, Warren, MI
Lintas: Campbell-Ewald, Warren, MI
Sales: 551,849
Media Exp.: $40.0
3 Ford Ranger Ford Motor, Dearborn, MI
J. Walter Thompson, Detroit
Sales: 344,744
Media Exp.: $43.9
4 Ford Explorer Ford Motor. Dearborn, IL
J. Walter Thompson, Detroit
Sales: 278,065
Media Exp.: $18.2
5 Dodge Caravan Chrysler, Highland Park, MI
BBDO, Southfield, MI
Sales: 276,963
Media Exp.: $66.4
6 Chevrolet S-Series General Motors, Warren, MI
Lintas: Campbell-Ewald, Warren, MI
Sales: 250,991
Media Exp.: $85.6
7 Jeep Gnd Cherokee Chrysler, Highland Park, MI
Bozell, Detroit
Sales: 238,512
Media Exp.: $56.5
8 Dodge Ram Pickup Chrysler, Highland Park, MI
BBDO, Southfield, MI
Sales: 232,092
Media Exp.: $60.7
9 Plymouth Voyager Chrysler, Highland Park, MI
BBDO, Southfield, MI
Sales: 211,494
Media Exp.: N/A
10 Toyota Compact Toyota Motor Sales USA, Torrance, CA
Saatchi & Saatchi, Torrance, CA
Sales: 204,212
Media Exp.: $70.5
Source: J.D. Power & Associates (units); Competitive Media Reporting
(expenditures; includes dealer spending)
347-1679.5
Copyright ASM Communications Inc., 1995 ALL RIGHTS RESERVED
End of Report