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Egan/St. James is trying to make a big splash for Sheetz Convenience Stores by not being distinctive.
A new campaign for the 200-store chain was shot on video to parody the programming one might catch on daytime syndicated television, said Lee St. James, executive director of the Pittsburgh agency. The spot shows a televangelist-type character touting the benefits of Sheetz’s touch-screen ordering for fast food.
“We’re trying to play into the idea that this is content, rather than a commercial,” St.
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