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Atlantans Gain Agency of Record Status for Bottled Water Group
By T.W. Siebert
ATLANTA-Suntory Water Group of Marietta, Ga., has appointed Fricks/Firestone here agency of record, after an informal review limited to local shops.
“We deliberately picked someone nearby,” said Steve Bayliss, vice president of marketing for the bottled water company. “We really felt if we were going to be hiring [an] advertising partner, they would have to be near so we could work closely together.”
Bayliss declined to identify the other contenders Suntory contacted.
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