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NEW YORK Sunoco will break two national TV spots touting its designation as the official fuel of Nascar, which will air during a time when consumers are taking a bigger hit than ever at their local gas pumps.
Although the 30-second ads, via SFGT in Philadelphia, featuring drivers Jimmie Johnson and Kevin Harvick, do not address economics, they do seek to put Sunoco in a consumer-friendly position.
The first spot, “Take Jimmie Johnson to Work,” breaks this week on TNT and then on NBC in October.
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