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Sun Micro systems, which this year has moved two pieces of its ad account out of incumbent JWT & Tonic here, is contacting agencies about a global creative assignment, sources said.
The search comes amid mounting speculation that the Santa Clara, Calif., computer-server company’s entire $100 million global business could follow.
Sun has contacted Fallon in Minneapolis and Leagas Delaney in San Francisco, as well as incumbent JWT & Tonic and possibly others, sources said. The assignment is not tied to specific products or initiatives, but is for “a big [global] branding campaign” that includes TV, print and radio, sources said.
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