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When it comes to content, more doesn’t always mean better. And although broadcasters may air more original programming this summer than any in recent memory, advertisers remain hard-pressed to pick a breakout hit, let alone a show that could pull in numbers on the level of Survivor or Who Wants to be a Millionaire.
“I haven’t been excited by anything I’ve seen,” said Bob Igiel, president of The Media Edge’s broadcast division. “I’m not suggesting that something can’t come to the fore.
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