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Aiming to reposition her graphic design firm as a full-service ad agency, Sullivan Creative president Pam Sullivan has named Bob Cargill vice president and creative director.
Cargill, who for the past four years served as associate creative director at CPS Direct in Woburn, Mass., said the chance to make a big difference at a smaller firm appealed to him. “I’ve known Pam for years, and she made me an offer I couldn’t turn down,” he said.
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