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NEW YORK Four agencies have reached the final round of the review for the creative portion of Subway’s estimated $220 million ad account, the client said on Friday.
They are Interpublic Group’s Deutsch in New York, Omnicom’s Goodby Silverstein & Partners in San Francisco, Publicis Groupe’s Fallon in Minneapolis, and independent Wieden + Kennedy in Portland, Ore., and New York.
“We are confident we can work with any one of these four finalists to build sales and continue our growth in an extremely competitive market,” said Subway marketing director Chris Carroll in a statement.
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