Sub-Zero Review Is Down to 5

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High-end appliance maker Sub-Zero Freezer Co. has narrowed its review to five finalists, sources said.

Competing for the Madison, Wis., company’s $8-10 million account are the incumbent Kerker Marketing Communications, Minneapolis, along with Minneapolis shops Carmichael Lynch and Martin/Williams; The Richards Group in Dallas; and The Martin Agency in Richmond, Va., sources said. Officials at the agencies either declined comment or referred calls to the client.

Paul Leuthe, Sub-Zero’s corporate marketing manager who is running the review, declined comment.



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