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Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
-The upfront
-Agency consolidation
Pacific Blue
Bates Loses PacSun Account
After three years with Bates, Pacific Sunwear is ending the relationship and looking for another shop to handle its $10 million creative and media account. The apparel maker said the move was spurred by Bates’ loss of the national Hyundai business.
Remember Me?
It turns out you can go home again. Steve Luker, who left Publicis & Hal Riney last fall, has rejoined Goodby, Silverstein & Partners after four years away.
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