Titan Network goes to work on the King's new spread.
Following the Money
Feds Probe Shady Production Deals
Investigators looking into alleged fraudulent billings practices in the print production community are stirring fears at agencies. Shops are already cooperating with the probe or launching internal audits, lest one of them becomes a poster boy for client fraud.
Smart As A Whip
Tinsley Advertising sasses liquor advertisers' "sexy women selling alcohol" ploy in launching Camus' 4U, a cognac-juice drink. The Miami agency's print ads feature a dominatrix, her bound clientele and the tagline, "4U-Whatever you're into."
The Richards Group budgets the laughs in its new broadcast blitz for Motel 6, breaking this week. Travelers find themselves in humorous settings in six 15-second vignettes set for commercial and cable play. Ten of 21 radio spots for the economy lodger also begin airing today.
Two Texas agencies are among four finalists vying for the $15 million account of California vintner Robert Mondavi. GSD&M of Austin and The Richards Group in Dallas are facing off against Deutsch/LA in Marina del Rey, Calif., and Venables Bell of San Francisco.
Get The Ice Cream
In Art + Commerce, two views on nesting with comfort food: Jennifer Comiteau on why she's doing it, and Mike Shine of Butler, Shine & Stern on why people won't be doing it for long.
Veryfine has drafted Modernista! to make a splash with its first national campaign, a print push for flavored-water drink Fruit2O.
Lisa van der Pool goes on location at an indoor swimming pool.
Plus: Nissan targets a male subculture with an animated short.
And Barbara Lippert finds nothing new about American Express' new work.