Clients on Spending
An exclusive survey reveals what top advertisers think about:
-2002 ad budgets
Arnold, Brann Await USPS Delivery
Arnold and its Brann Worldwide affiliate enter the final phase of their bid for the U.S. Postal Service's $100 million account. The Havas team and other contenders have presented strategies to help the beleaguered client portray itself as vital to today's consumers.
In the midst of perhaps the most impressive new-business winning streak in its history, Mullen adds Progress Energy to its roster and begins preparing
for a fall campaign designed to reposition the utility company as a player of national proportions.
Boston's Fort Franklin has been hired as the first creative resource for D.J. Manufacturing, which plans a consumer introduction for its Army Bags backpacks. Though the budget is just $1 million, the account gives the agency an opportunity to build a brand from scratch.
Changes for Havas
Stephanie Sumner is promoted to director of new business at struggling Havas agency McKinney & Silver. Meanwhile, another of the holding company's Southern outposts-Arnold's office in McLean, Va.-slashes 15 percent of its staff after CART moves on.
Scalea to JWT
Rob Scalea, an evp at Hill, Holliday, Connors, Cosmopulos and head of the shop's consulting unit, leaves to become chief strategy officer at J. Walter Thompson.
One Plus One
Fallon's BMW Films campaign has hip Hollywood talent, action and intrigue, and, now, top honors from both The One Show and its companion interactive awards. Mallorre Dill reports on last week's show. Plus, Barbara Lippert on Cliff Freeman's latest freakishly funny campaign.
Also: Best Spots of April and Briefs.