Stories you'll find in this week's print edition of Adweek Eastern Edition

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

‘Tag,’ You’re It!
Wieden + Kennedy triumphs at Cannes with Nike’s “Tag.”

Tech Support
$60-80 Mil. Global Ricoh Biz to Lowe
Office-equipment marketer Ricoh is repositioning itself as a provider of “network technology solutions” and has selected Lowe for corporate-image duties. The New York office will handle the business, with help from Lowe & Partners/Standard in Tokyo.

Drug Counseling
A House subcommittee looking into the ineffectiveness of the White House’s anti-drug media campaign heard from BBDO’s Allen Rosenshine last week. He suggested that panels of industry experts advise the ONDCP and questioned recent ads that link terror and drugs.

Inside









AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in