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Stop & Shop Launches Search

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Supermarket chain Stop & Shop has parted with Arnold after 20 years and has retained Pile and Co. to manage a review of its broadcast advertising account.

The 300-store chain, which maintains locations in New England, New York and New Jersey, spent $7 million last year, per Competitive Media Reporting.

"In today's competitive retail environment, we decided to explore different options for agency representative," said Stop & Shop vp/marketing Steve Smith in a statement.

Arnold, Boston, was invited to defend the Quincy, Mass.-based account but has declined, according to Pile and Co., which did not provide further details.

Pile consultants have begun to contact larger and mid-sized shops with strong broadcast and retail portfolios about pitching; agencies in the Northeast are preferred, sources said.