Stop the Self-Loathing

For the past few years, the ad industry has been beating itself up, proclaiming its business model old-fashioned and out-of-date. As one creative director put it, “Agencies … they’re dinosaurs.”

We watched, somewhat enviously, as our clients integrated their businesses through technology, developed e-business solutions and created efficiencies through supply-chain management. Today, these clients are taking their business models to the next level, the new new thing: customer-centricity.

I had a revelation recently as I was scanning a number of business publications.