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NEW YORK Grey Global Group’s Grey Worldwide said it has won creative and media duties on Beaver Creek Resort, following a pitch in which it competed against independent Wieden + Kennedy and Omnicom Group’s TBWA\Chiat\Day.
Grey’s Sticky Grey “village” in New York will handle creative and its MediaCom sibling will be responsible for media. In addition to Wieden in Portland, Ore., and TBWA\C\D in San Francisco, Grey bested independent The Richards Group in Dallas and HL2 in Seattle.
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