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One Southern California agency is using Microsoft–the biggest fish in the high-tech pond– to troll for minnows.
Glow Creative Communications in San Mateo, Calif., created a two-page ad (shown here) aimed at emerging technology companies. The headline, “Screw Microsoft,” was paired with the copy, “Last year you didn’t bring in $14 billion dollars in revenue. And you certainly didn’t have $120 million to spend on advertising.”
Technology magazine Red Herring rejected the ad for its 1999 Guide to Professional Services.
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