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CHICAGO State Farm will break a campaign this weekend that stars real insurance agents relating true incidents of how they helped policyholders when they were most needed.
The effort, “True Stories,” includes general market TV spots via DDB in Chicago, and multicultural spots from DRM/DDB (Hispanic), Spike/DDB (African American) and interTrend Communications (Asian). Draft handled direct marketing efforts.
“True Stories” will launch Saturday during the World Series on Fox, then will air on network and cable for the remainder of 2004 and throughout 2005.
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