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The Lexington, Ky., maker of computer printers awarded its creative account to StarLink’s Publicis Groupe sibling LB Works last month (Adweek, Nov. 5), though the reviews were run separately, sources said.
Executives from StarLink could not be reached for comment. Roger Rydell, Lexmark’s vice president of corporate communications, said it would be “premature” to comment on the media review. Rydell has also declined comment on LB Works win of creative. An official announcement is expected by the end of the year, he said.
StarLink
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