Staples To Shops: Play Nice With Us

The six contenders for Staples’ $60 million national broadcast-creative account will need to prove their collaborative skills when executives from the office-superstore chain visit them this week.

The getting-to-know-you meetings, set to take place over two days, are billed as credentials checks. But according to the RFP, a shop’s ability to work with Staples’ 130-person in-house agency is as important as its ability to do “breakthrough work.”

An agency’s “partnership mentality and ability to collaborate with Staples’ internal marketing and creative groups” is listed among five “decision criteria.”