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LOS ANGELES–Office products marketer Staples has launched a media planning and buying review.
The client has sent letters nationwide to “a predetermined number of agencies … a range, from small independents to the largest,” said Marci Grebstein, vice president of media and marketing communications at the Framingham, Mass., retailer. Based on responses, requests for proposals will be issued in a week or two, Grebstein said. She declined to name shops but stressed that the review–which is expected to take three months and is being handled in-house–is closed.
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