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Martin/Williams offers humorous apologies from an offbeat cast of characters in its first work for Staples.
Two TV spots, which broke over the weekend, are the first installment in a repositioning of the Framingham, Mass., retailer’s brand.
“They combine the old and the new,” said company representative Deborah Hohler. “They use humor and empathy, which customers associate closely with our brand; they also use new approaches to show how Staples can address their needs.”
Both spots depict the faceless people who cause the annoyances of everyday life.
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