Stan Richards On The Spot

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Stan Richards is an iconic figure in the Dallas advertising community and one of the most esteemed creatives in the industry. His radio work left the light on for Motel 6, while his shop’s spotted-cow billboards for Chick-fil-A inspired consumers to “Eat Mor Chikin.” Richards, a physical fitness buff who turns 75 next month, is celebrating his agency’s 30th anniversary this year. With largest client Hyundai operating under the freshly minted tagline, “Rethink everything,” The Richards Group is getting down to the tires with a campaign for newly won client Bridgestone Firestone.

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