BOSTON Stackpole & Partners said it has been hired to craft an integrated marketing program, including TV, print and radio ads breaking next month, for the Anna Jacques Hospital, a facility in Newburyport, Mass.
The independent agency, also in Newburyport, has additionally been engaged by the Reading Co-operative Bank for TV and supporting materials designed to reintroduce the Reading, Mass., institution and help it compete against larger, better-known banks.
Stackpole will attempt to reinforce the long-standing commitments of both clients to the communities they serve. Anna Jaques was founded in 1884, the Reading Co-operative Bank two years later.
Estimated combined billings are in the six-figure range.
—Adweek staff report