Berklee Press, Tax Publisher Come Aboard
BOSTON--Mining the speciality publishing niche has paid off for Stackpole & Partners, which has added two clients to its roster.
The Newburyport, Mass., agency was tapped to relaunch Berklee Press, the publishing division of the Berklee College of Music. Stackpole was chosen for the six-figure assignment after a review that included several other local shops.
"Their innovative use of technology in the process certainly gave them the edge," said David Kusek, director of the Berklee Press, noting Stackpole's somewhat unusual move of posting its final proposal on its Web site.
The agency will create and place an integrated campaign to promote music-related books, videotapes and interactive products. Work will consist of product-driven ads, public relations and direct mail efforts targeting music students, educators and fans in major entertainment markets such as New York, Los Angeles and Nashville, Tenn.
Stackpole also has added a branding assignment from Tax Management Inc. in Washington, D.C., which publishes materials for tax attorneys and other financial specialists.
With only eight full-time employees, Stackpole is looking to add staff to service these and other recent wins, including Shepard's, a legal citations service in Colorado Springs, Colo. The shop is hoping to beef up its creative, account service and public relations units, said president Peter Stackpole.
Slow but steady growth, with most leads coming from client referrals, suits Stackpole just fine. "It's the path of least resistance" and has allowed the agency to avoid expensive new business competitions, he said.