A 30-second commercial created by Oink Ink Radio captured two trophies at the International Broadcasting Awards in Las Vegas last week. Produced for King World's syndicated TV program Hollywood Squares, "Growing Up … Gilbert" garnered IBAs in the "broadcast/cable entertainment promotion" and "humorous, 30 seconds" radio categories.
The ad traces the life of guest square Gilbert Gottfried, describing how he has been preparing since childhood for being on the show.
"The hard part," said Oink Ink president Dan Price, "was finding a child with a Gilbert Gottfried-like voice. We auditioned in L.A. and New York and finally [hired] a 5-year-old."
Given stacks of videotapes of the comic in action, the kid spent hours studying Gottfried's delivery.
It paid off. The child's nasal twang and grammar-school shtick impressed the IBA judges.
In all, more than 1,500 commercials were submitted. The list was trimmed to 276 "finalists," which competed for trophies in each of the 27 radio and TV categories at the show.