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SAN FRANCISCO Publicis & Hal Riney breaks a campaign today called “Real moments” for Sprint’s local consumer division, with two TV spots that show family members using the unit’s combined services to interact.
In the 30-second “Cool Kid,” a mother uses Sprint’s Internet service to try to find her son a hoodie he desperately wants after seeing it on his cool skater friend.
“High-speed Internet from Sprint helps you do things you really enjoy,” the voiceover says, over shots of the boy’s unhip mom searching the Web, printing out a pattern and sewing a ghastly, light-blue, homemade version of the sweatshirt.
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