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SpongeBob SquarePants, the most-watched kids TV show in history, is coming to a theater near you in November—backed by as much as $150 million in marketing and media support.
Signing on for the Nov. 19 release of Nickelodeon/Paramount’s The SpongeBob SquarePants Movie are Mitsubishi, Burger King, Kellogg’s, and other travel and retail partners.
“SpongeBob really skews from 2 to 80, and a third of the products are sold to adults,” said Pam Kaufman, svp of marketing at Nick in New York.
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