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Agency Brings Yet2.com ‘Quick to Market’
BOSTON–Hill, Holliday, Connors, Cosmopulos has adopted a “quick to market” strategy in its direct marketing division specifically to service online companies such as Yet2.com.
The Boston shop helped develop the name and a logo for Cambridge, Mass.-based Yet2.com, which hopes to establish itself as a global forum for technology developers and buyers.
The business-to-business assignment includes advertising and direct marketing to users and buyers of technology as well as the investment community, according to Yet2.com
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