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As much as Lord Dentsu & Partners wants a car account, it will have to clear its pursuit of the business with its half-owner Young & Rubicam, which handles Ford’s Lincoln-Mercury business.
The still-born Amati business LD&P had last year was cleared because of Ford’s part ownership of Mazda. LD&P chairman Dick Lord said, ‘We have to be asked first, but yes, I think Audi would be a good fit for us given the team we put together to handle Amati.’
A Y&R executive said the agency had received a request from LD&P executives to resolve a possible conflict issue.
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