Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
AirTouch Cellular is reaching out to Southern California’s growing middle-class Hispanic community with its first-ever Spanish-language ad campaign in the market.
RLR/Jarrin Advertising & Marketing in Pasadena, Calif., has developed the campaign that includes two 30-second TV commercials running on local Spanish-language station KMEX.
In addition, 60-second radio ads promoting a cellular phone and prepaid card giveaway are running on several Spanish-language radio stations. RLR has also developed outdoor and newspaper ads as well as sales literature.
The broadcast campaign features person-on-the-street interviews recorded at Olvera Street in Los Angeles.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in