Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The humble spaldeen was gone but not forgotten. It disappeared two decades ago from inner-city streets, but not from the memories of generations of stickball and handball enthusiasts.
Recently, the high-bouncing pink ball, which first appeared in 1949, once again careened into public notice: Word came that Spalding Sports Worldwide in Chicopee, Mass., planned to reintroduce the spaldeen, and the company’s switchboards began lighting up.
Just two days after word of the ball’s return had spread, Keiler & Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in