Sources: SNET Intends to Select New York Shop - Publicis Is Seen as Winner of Review Involving Conn. Agencies

By David Gianatasio





BOSTON–Southern New England Telecommunications is expected to move creative and media planning duties from an agency in its region this week, tapping Publicis/Bloom in New York to handle that portion of its ad business, sources said.





The New Haven, Conn., client was in late-stage contract negotiations with the agency last week and is expected to make an announcement of the account shift by the middle of this week, sources said.





Jim Mezoff, director of advertising services at SNET, declined to comment, as did at Publicis executives.





Annual account billings are $15 million, the client has said.





Publicis will now handle creative development and media planning for all of the company’s products and services, sources said.





Media Inc.