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MIAMI BEACH, FLA. WPP Group chief executive Martin Sorrell and Saatchi & Saatchi worldwide CEO Kevin Roberts were bullish about the ad industry’s financial and creative prospects during separate speeches on Thursday at the annual Management Conference of the American Association of Advertising Agencies.
Both identified opportunities for industry growth and stressed the need to forge tighter connections with consumers. And while they acknowledged that sea changes in the marketplace have made agencies’ jobs more difficult, they asserted that the need for brand building has never been greater.
Sorrell
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