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As Agencies Turn Up in $40 Mil. U.S. Review, More May Be at Stake
NEW YORK–Three agencies have emerged as contenders for Sony Electronics’ estimated $40 million ad account in a review that may have broader implications as the client plans to globalize its image for the millennium.
J. Walter Thompson, Foote, Cone & Belding and Young & Rubicam, all in New York, are pursuing the U.S. account, which was previously handled by Lowe & Partners/SMS here, sources said.
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