Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
SmithAgency.com has been named agency of record for Charles Chips in the Southeast. There was no review.
The Fort Lauderdale, Fla., shop will handle creative, media and public relations for the snack food, which once used route drivers for door-to-door deliveries in the company’s trademark tins.
SmithAgency.com will launch a nostalgia-based rebranding campaign later this year. “Products like Charles Chips can have second acts,” said Shelly Isaacs, agency executive creative director.
Isaacs said ads “will key in to memories of that driver coming to your door.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in