Starcom IP, the digital communications division of Starcom MediaVest Group, has named media director Dan Buczaczer a vice president of the company. Buczaczer, a four-year veteran of the Chicago agency, helped the unit move into broadband advertising and has been developing word-of-mouth marketing programs. Prior to joining Starcom IP, Buczaczer was manager of advertising for Taco Bell and helped develop the talking Chihuahua campaign. He also worked in account management at BBDO in Los Angeles.
SMG Promotes Buczaczer
