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Smart Circle, Nee Granton, Eyes Expansion

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DALLAS Direct marketer Granton Marketing has changed its name to Smart Circle International with plans to expand its services, the company said.

"These changes signify the beginning of our expansion efforts as we believe the new name better encompasses the combination of great values we bring to the consumer and industry-leading services we provide to advertisers," said George Graffy, president of Smart Circle International.

With 2,000 full-time field representatives, the Plano, Texas-based company reaches more than 30 million customers per year with product and service discount certificates on behalf of advertisers, a spokesman said.

"In addition to the successful distribution methods already in place, we're focused on the future as we explore new models to expand our reach and help advertisers target consumers in new and different ways," said Graffy.