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los angeles—Four years after resurrecting its 100-year-old flagship brand, Indian Motorcycle is calling on three Southern California agencies to help launch a new top-of-the-line model, the Chief.
John Stein’s boutique Band of Gypsies was tapped to act as a consultant on the project, said Fran O’Hagan, svp of product management and marketing at the upscale manufacturer in Gilroy, Calif. Stein, a veteran motorcycling enthusiast, worked with design firm Savage/Gaudet in Murrietta, Calif., to create ads for magazines in the category.
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