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Masterfoods USA has shifted creative duties on its estimated $25 million Skittles account from Omnicom’s BBDO to sister shop TBWA\Chiat\ Day without a review, the client confirmed. TBWA\ C\D’s New York office will handle the business, which BBDO in New York landed in 2002. No reason was given for the shift. Meanwhile, the client has tapped BBDO for two undisclosed product launches this year.
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