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Two of California’s major-league baseball teams awarded their ad accounts last week after separate reviews that ignited interest from a number of prominent area shops.
The Oakland Athletics selected Goodby, Silverstein & Partners in San Francisco after a review that included Wieden + Kennedy, TBWA\Chiat\Day and the incumbent, Foote, Cone & Belding’s San Francisco office.
The San Diego Padres tapped little-known Hoodoo Advertising, a 7-year-old, six-person shop in San Diego that said it had never participated in a competitive pitch before.
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