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LOS ANGELES Len Short is leaving his day-to-day responsibilities at America Online where he has served as executive vice president of brand marketing for little more than a year, the company confirmed. He will continue doing projects for AOL.
Short’s departure comes on the heels of AOL’s decision earlier today to retain incumbent Interpublic Group’s Initiative as the media planning and buying agency for its estimated $300 million account. The client is now expected to spend in excess of $200 million, according to sources.
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