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Shops Support Health Clients in Cyberspace

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BOSTON Two Massachusetts marketing companies are promoting medical services via new interactive campaigns.

Davis Advertising is boosting public awareness for Care Ambulance Service, a private company based in Marlboro, Mass., via an interactive CD, logo design, a capabilities brochure and a new Web site. At the site, visitors can learn more about the client's advanced and basic life support amenities, as well as make reservations for non-emergency transit services.

"They want to be considered a first-class ambulance service," said Tim Mutrie, account executive and director of interactive services at Davis in Worcester, Mass.

Separately, Visual Dialogue, a Boston design firm, has created branding materials for Katherine Hein, a Framingham, Mass.-based plastic and reconstructive surgeon. Work includes logo development, direct mail and a Web site, www.katherineheinmd.com.

Other Visual Dialogue clients include Boston University, Crabtree & Evelyn, HBO and Harvard University.