Shop Talk: Bellying Up

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

As noted in Takes this week, Americans these days are more accepting of overweight people than in the past. But will 2003 be the year when being chubby becomes downright hip?

Ever since 1998’s Million Pound March, the National Association to Advance Fat Acceptance (“fat is not a four-letter word”) has made strides. And news last week that Homer Simpson has joined such thin, athletic folks as Allen Iverson in promoting Reebok sneakers (“Mmm … Classic,” he says in new print ads) is another promising development.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in