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Prepare to enter the bizarre world of director Tom Schiller when Pedone & Partners next month breaks two new spots for artificial sweetener NatraTaste.
Stadt Corp. wanted to reach young consumers, said Mike Pedone, president of the New York shop. So Schiller, a Saturday Night Live writer, was asked to lend his surreal perspective.
The 15-second spots, breaking April 13, feature a dance to “Sounds of the Yeti” (shown here) and the onstage courtship of a turkey.
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