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Hotelier Consolidates Local Ad Work
CHICAGO–ITT Sheraton Corp. has consolidated its local marketing account with MMG Worldwide in Kansas City, Mo.
The agency will be responsible for all local marketing responsibilities for Sheraton-managed hotels, said Clayton Reid, the agency’s president and chief executive officer. Billings were estimated at $10-12 million.
Sheraton representatives confirmed the move, but declined to offer any specifics.
The company had previously worked with a number of different agencies on local marketing efforts, Reid said.
“We’re basically supplanting those local agencies,” agency spokesman Chris Hayes said.
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